4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion


By Liz Terry    29 Mar 2022

Kerstin Obenauer is joined the 4World team to push worldwide enlargement next an IPO / 4International

Consultancy 4Gobal has discovered global progress plans pursuing an IPO in January which valued the organization at £24m.

4World-wide makes the Datahub and Social Worth Calculator and has a variety of contracts with organisations this sort of as Sport England.

The corporation has employed Kerstin Obenauer as its main purchaser officer in a new position, with a brief to push world product sales.

It also consults on significant gatherings, having worked on a vary from London 2021 to the 2022 Women’s Euros

Athletics details assessment and consultancy business 4Global has appointed Kerstin Obenauer as chief customer officer as component of a new progress method.

The organization, which retains substantial community sector contracts for organisations this kind of as Activity England, did an IPO in January 2022 valuing it at £24m.

Obenauer will head up the account administration and shipping and delivery crew in a new position built to extend the company’s customer foundation internationally.

She was beforehand United kingdom place director at tools provider, Egym, based in Munich.

4Global is recognized for its Datahub and Social Benefit Calculator merchandise, which it says enable operators to map accessibility to action-based amenities, these as wellness clubs and leisure centres, in actual-time and providing insights into purchaser behaviour and interests, though also helping to focus on financial investment.

The company also consults on sporting activities, owning labored on occasions from London 2012 to the 2022 Women’s Euros, which just take location in England this summer months.

Obenauer stated: “When meeting with the team, it grew to become distinct we share the same state of mind and eyesight. We know the essential function physical action and activity enjoy in enhancing people’s life. I glimpse ahead to creating confident 4Worldwide operates around the globe to assist deliver these prospects.”

CEO, Eloy Mazon, explained: “We’re seeing strong progress and expansion, both equally in Europe and North The us and Kerstin’s knowledge will permit us to scale each our solutions and our ambition to grow to be the world’s leading consultancy in sporting activities facts and significant gatherings.”


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