People around the world are turned off by the news, study says. Are you one of them?

Some people simply have “less interest in news than they had in the past,” Nielsen said. And even among people who are generally avid news consumers, many are “selectively avoiding news often or sometimes,” whether because the specific topic is a turnoff or the amount of info is overwhelming.

“When we asked them why, part of this is about politics,” Nielsen said. “Some would say they find the news untrustworthy or biased.” But it’s about more than that. “A large number of those who selectively avoid the news say the news has a negative effect on their mood,” he said.

Think about it: A never-ending stream of news on a phone screen is like a piercing scream, far different from, for instance, a half-hour newscast that always ends with sports or a feel-good story. At the same time, the internet contains an equally never-ending number of alternatives to news. It’s no wonder why more people are self-reporting that they are changing their habits.

Author and professor Brian Klaas called it a “dystopian loop” of dreadful news “where fresh revelations about an organized coup attempt get pushed out of the news by a mass shooting of kids, which gets pushed out of the news by the loss of basic rights, which gets pushed out of the news by a truckload of dead migrants, which…”

During a New York panel discussion sponsored by Reuters, Vox publisher Melissa Bell talked about the “powerlessness” that readers sometimes feel when confronted by bleak story after bleak story. She urged newsrooms to think about producing journalism “as a service to audiences” versus just an act of publishing.

Below are some other findings from the new report.

Stressful state of digital media

— Nielsen reminded attendees that “this is the most competitive marketplace for attention in human history.”

— Overall, the report stated, “trust in the news has fallen in almost half the countries in our survey, and risen in just seven, partly reversing the gains made at the height of the Coronavirus pandemic.”

— In the US, “those who self-identify on the right are more than twice as likely to distrust the news compared with those on the left. In early 2021 only 14% of those on the political right said they trusted the news.” It’s not like this in other countries. “In Finland,” the report said, “we see almost no difference in news trust based on politics.”

— While some subscription models are encouraging, “much of the public isn’t paying for the news” and many don’t want to pay, Nielsen noted.

— One of his slides was titled “the Substack revolution still has some way to go.” Roughly 1 in 5 Americans pay for any form of online news, the researchers found, and only 7% of them “currently pay for a journalist email.” In other words, lots of room for growth.

— When researchers asked, “What’s your main way of getting to news?,” only 23% of respondents cited direct visits to news websites. The rest cited “side doors” like social media, search, and mobile alerts.

— “TikTok is globally the fastest growing network for news,” the report said, and is most popular with under 25-year-olds. More broadly, “visual social networks continue to grow for news.”

Further reading